Ways to Support Minority-Owned Businesses like The Gay Therapist
To get paid to serve your community is thrilling and a rare opportunity. As a minority-owned business, The Gay Therapist is part of a growing number of LGBTQ+ owned businesses that face unique challenges on the path to success. Despite this growth, LGBTQ+ entrepreneurs often encounter significant barriers, such as limited access to funding and mentorship. These challenges make it difficult for many to launch and sustain their businesses, leading to higher failure rates compared to their non-LGBTQ+ counterparts. Community and consumer support are crucial to overcoming these obstacles.
Four Ways to Support LGBTQ+ Owned Businesses
Supporting LGBTQ+ owned businesses is a powerful way to contribute to the community's economic empowerment and visibility. Here are four effective ways you can support businesses like The Gay Therapist:
Shop at LGBTQ+ Owned Businesses: Your patronage helps businesses like The Gay Therapist thrive and sends a strong message of support. If you are white, straight, and/or not trans, I encourage and invite you to still utilize our services and use the Rate Estimator to help determine which rate to pay. (Pssst! If you are offered an appointment, it's available, and you’re not taking away someone else’s spot.)
Promote Us on Social Media: Amplify the visibility of LGBTQ+ owned businesses by sharing your positive experiences on social media. Tagging the business and recommending it to your followers can help drive traffic and attract new customers.
Leave Positive Reviews: Writing positive reviews on platforms like Google can significantly impact a business's reputation. Highlight what you loved about the products or services to encourage others to support the business as well.
Include LGBTQ+ Owned Businesses in Community Events: Creating a network of small business owners who can provide support, share information, and offer new opportunities is essential for achieving success. Make an effort to include LGBTQ+ entrepreneurs in your networking events or groups, not just as participants but also as featured speakers. Additionally, sharing valuable resources such as funding opportunities or mentorship with LGBTQ+ entrepreneurs can help them navigate their unique challenges and contribute to their success.
Supporting LGBTQ+ owned businesses not only fuels their success but also uplifts the entire LGBTQ+ community. By taking these simple steps, you can make a meaningful impact on LGBTQ+ entrepreneurs like myself and contribute to a more vibrant and inclusive business landscape. Your support goes a long way in creating opportunities and fostering growth within the community!
